Trust first, then conversion
Fintech buyers, usually CFOs, controllers and finance operations leads, are risk-averse by profession. They look for evidence of security, compliance, integrations with their accounting stack, and peers who have made the same choice. A clever headline matters less than a clear security page.
We build that proof into every channel, coordinate claims with your compliance team before anything goes live, and focus paid budgets on the highest-intent searches, because broad financial software keywords are among the most expensive in paid search.
Focus areas
Integration pages
A page for each accounting, ERP and banking integration buyers check first.
Comparison SEO
Fair comparisons that capture buyers evaluating incumbents.
Compliance review workflow
Content and ad claims reviewed before publishing.
Finance leader content
Guides, benchmarks and templates CFOs and controllers use.
Security messaging
Clear pages on certifications, data handling and controls.
Efficient paid search
Exact-match, competitor and integration campaigns to control cost.
Regulated claims. Depending on your product and markets, financial promotions may be subject to rules from financial regulators and consumer protection laws. Ad platforms also restrict some financial services advertising. We build a review step into every campaign and page, and your compliance team has the final say.
An example fintech finding
Integration searches are some of the most efficient in fintech.
- What we found
- Searches combining your category with major accounting platforms show competitors' dedicated integration pages.
- Fix
- A page per key integration covering what syncs, how often, setup time and common workflows, with screenshots.
- Measure
- Rankings and demos from integration searches, and use of the pages in sales.
What finance buyers check before a demo
| Question | Page that answers it |
|---|---|
| Does it work with our accounting system and bank? | Integration pages, one per key platform |
| Is our data safe? | Security and compliance page with certifications and controls |
| What will it cost, including fees? | Transparent pricing page with fee explanations |
| How long does implementation take? | Implementation and onboarding page with timelines |
| Who else like us uses it? | Customer stories by company size and industry |
How we start with a fintech company
Compliance first
Agree the review process and approved claims with your compliance team.
Audit and research
Search, paid accounts and the pages buyers check before a demo.
Trust pages
Security, integrations and pricing pages built or improved first.
Efficient acquisition
Tightly scoped paid search and comparison content.
Common questions
Can you work within our compliance process?
Yes. We plan review time into every piece of content and campaign, and keep a record of approved claims to speed up future reviews.
Paid search is very expensive in our category. What do you do?
Focus on exact-match high-intent terms, competitor and integration searches, strict negatives and offline conversions so bidding optimises for pipeline, not clicks.
Do you work with consumer fintech?
Our focus is B2B fintech. Consumer financial products have different regulations, channels and economics.
Find out where your next 100 customers come from
Start with a growth audit. We review your tracking, search, paid accounts and funnel, and hand you a 90-day plan ranked by expected pipeline. Use it with us or without us.