Ways to work with us
Most clients start with an audit, then a channel retainer or a full-funnel programme. Prices in USD; ad spend is paid directly to the platforms.
Growth audit
Find where your pipeline opportunity is before committing to a retainer.
- Tracking and attribution review
- SEO, AI search and paid media review
- Website and funnel conversion review
- 90-day plan ranked by expected pipeline
- Fee credited against a retainer
Channel retainer
One or two channels run by specialists and reported against pipeline.
- SEO, PPC, content, links or social
- Dedicated senior strategist
- Monthly pipeline report and review
- Measurement set up included
- 90 days, then month to month
Full-funnel programme
Several channels, one strategist, one pipeline target.
- Three or more channels
- Budget reallocated monthly
- CRO and lifecycle support
- Quarterly strategy and planning
- 90 days, then month to month
Typical retainers by channel
| Service | Typical monthly fee (USD) |
|---|---|
| SaaS SEO | $5,000–$12,000 |
| Content marketing | $4,000–$12,000 |
| Link building | $3,500–$10,000 |
| PPC management | $3,000–$8,000 + ad spend |
| Paid social | $3,000–$7,000 + ad spend |
| Social media marketing | $3,000–$7,000 |
| Conversion rate optimization | $4,000–$9,000 |
| Email and lifecycle | $3,500–$8,000 |
| AI search optimization | $3,000–$7,000, or included with SEO |
| Analytics and attribution | Projects from $6,000 |
Your fee depends on scope, number of markets and languages, and volume. We confirm it in writing before work starts.
Always included
Senior strategist
The person on your sales call runs your account.
Pipeline reporting
Monthly report leading with pipeline, CAC and payback.
Your accounts, your data
Ad accounts, analytics and content stay in your name.
Flat fees
No percentage of ad spend, so we never benefit from you spending more.
Shared workspace
Slack or Teams channel and a live project board.
No long lock-in
Ninety days to start, then month to month with 30 days' notice.
What affects your fee
Retainers are priced on the work involved, not on your ad spend or revenue. The main factors are:
- Number of channels. Each channel needs specialist time, creative and reporting.
- Content volume and depth. Technical and research-led content takes more expert time than general guides.
- Markets and languages. Each additional country or language adds research, content and campaign management.
- Measurement state. If tracking needs rebuilding, that is usually a one-off project before the retainer.
- How much your team does. If your team writes or designs, our fee reflects the work we actually do.
After the audit or first call, we propose a scope and a fixed monthly fee in writing. The fee changes only when the scope does, with your agreement.
Common questions
Why a 90-day minimum?
Because the first month is mostly audit, tracking and set-up, and most channels need at least two months of running to show meaningful signal. Judging any channel sooner leads to bad decisions.
Do you guarantee results?
No honest agency can guarantee rankings or pipeline, because results depend on your product, pricing, market and sales team as well as our work. We agree targets and leading indicators up front and report against them transparently.
Do you invoice in Canadian dollars?
We can invoice in CAD or USD. Prices on this site are in USD.
Is ad spend included?
No. Ad spend is billed by Google, LinkedIn and other platforms directly to your card or invoice account, so you always see exactly what was spent.
Find out where your next 100 customers come from
Start with a growth audit. We review your tracking, search, paid accounts and funnel, and hand you a 90-day plan ranked by expected pipeline. Use it with us or without us.