Working together
What kinds of companies do you work with?
B2B software companies, typically between $1M and $50M ARR, including sales-led B2B, product-led, developer tools, vertical SaaS, fintech and security companies.
Do you only work with SaaS?
Yes. Focusing on one type of business is what lets us move quickly and avoid the generic playbooks that do not fit software.
Will we have a dedicated contact?
Yes. A senior strategist leads your account, with specialists for each channel behind them.
Do you work with in-house marketing teams?
Often. We can run specific channels, provide specialist skills your team lacks, or act as your marketing team until you hire one.
Pricing and contracts
How much do you charge?
Audits start at $3,500, single-channel retainers typically run $4,000 to $12,000 a month, and full-funnel programmes start at $10,000 a month. See pricing.
What is the minimum commitment?
Ninety days, then month to month with 30 days' notice.
Do you charge a percentage of ad spend?
No. Our fees are flat, so we have no incentive to increase your spend unless it produces pipeline.
Results and reporting
How soon will we see results?
Paid search can produce qualified demos within weeks. High-intent SEO pages usually take three to four months. Broader SEO, content and link building compound over six to twelve months.
What do you report on?
Pipeline, CAC and payback first; funnel conversion rates second; channel metrics such as rankings, clicks and links third.
Do you guarantee rankings or leads?
No. Anyone who guarantees search rankings is either misleading you or taking risks with your site. We commit to the work, the targets we agree and complete transparency on results.
Ownership and access
Who owns the ad accounts and content?
You do. Everything is created in your accounts or handed over in full, and remains yours if we stop working together.
What access do you need?
Analytics, Search Console, ad accounts, your CMS and CRM reporting. We can start an audit with read-only access.
Will you sign an NDA?
Yes, before we see any of your data if you prefer.
Channels and tactics
Which channel works best for SaaS?
It depends on your contract value, buyer and sales motion. High-intent search is the most reliable starting point for most B2B SaaS; product-led companies often lean on SEO and lifecycle marketing; enterprise sellers add LinkedIn and account-based campaigns.
Do you do outbound or cold email?
No. We support outbound teams with content and messaging, but do not run cold outreach.
Do you build websites?
We design and build landing pages and work on your existing site for SEO and conversion. Full website rebuilds we usually do with a design partner or your team.
Do you work with companies outside North America?
Yes, particularly companies selling into North American and English-speaking markets.
Find out where your next 100 customers come from
Start with a growth audit. We review your tracking, search, paid accounts and funnel, and hand you a 90-day plan ranked by expected pipeline. Use it with us or without us.