Why start with an audit
Most agency proposals are written before anyone has looked at your data. They recommend the services the agency sells, at a volume that fits its business model. That is how companies end up paying for content that does not convert or ad spend that does not produce customers.
The audit reverses that. We look at what is actually happening in your analytics, CRM, search presence and ad accounts, find where the opportunity and the waste are, and recommend the smallest set of actions most likely to grow pipeline. Sometimes that includes "stop doing this".
What we review
- MeasurementAnalytics, conversion tracking, CRM source data and attribution gaps.
- Organic searchTechnical health, rankings, missing commercial pages and competitor gaps.
- AI visibilityHow the major assistants describe your category and whether you appear.
- Paid mediaAccount structure, wasted spend, targeting and cost per qualified opportunity.
- Website conversionMessaging, pricing page, forms and signup flow.
- Funnel economicsConversion rates by stage, CAC by channel and payback.
What a recommendation looks like
Every recommendation in the plan follows the same format: evidence, expected impact, effort and owner. That makes it easy to compare a technical fix with a new campaign.
- Evidence
- Over six months, the broad campaign took the largest share of spend and produced few sales-qualified opportunities. Competitor campaigns produced opportunities at a fraction of the cost.
- Expected impact
- Lower cost per opportunity within one to two months, with similar or higher pipeline.
- Effort
- Low: campaign changes plus one new landing page.
- Owner
- Paid search manager, with marketing for the landing page.
How it works
Kick-off
A call to understand goals, ICP and history, plus read-only access to your tools.
Analysis
Our specialists review each channel and the funnel as a whole.
Plan
Findings and a 90-day plan ranked by expected pipeline, effort and cost.
Walkthrough
A working session with your team to agree priorities.
What you receive
Executive summary
One page for founders and leadership: what is working, what is not, and what to do next.
Ranked 90-day plan
Every recommendation with evidence, impact, effort and owner.
Channel findings
Detailed notes for whoever runs each channel, in-house or agency.
Tracking fix list
The measurement gaps to close first, written for your ops or engineering team.
Keyword and page opportunities
The commercial searches and pages worth winning.
Recorded walkthrough
For team members who could not attend.
Audit options
| Option | Scope | Fee (USD) |
|---|---|---|
| Channel audit | One channel, such as SEO or Google Ads, in depth | From $3,500 |
| Growth audit | Measurement, SEO, AI visibility, paid, website and funnel | From $6,500 |
| Growth audit plus strategy | Full audit plus positioning, ICP and 12-month channel plan | From $12,000 |
The fee is credited against the first three months of a retainer started within 60 days.
What the audit is not
To set expectations clearly:
- Not a sales document. Recommendations are ranked by expected impact, including channels we do not offer and things you can do yourself.
- Not an automated report. Tools are used for data; every finding is checked and explained by a specialist.
- Not a brand or product review. We will flag positioning and pricing issues where they affect conversion, but the focus is acquisition and conversion.
- Not a commitment. You can use the plan with us, in-house or with another agency.
Common questions
Can we use the plan with another agency or in-house?
Yes. The plan is yours, and many companies use it to brief their own team.
What access do you need?
Read-only access to analytics, Search Console, ad accounts and your CRM reports. We sign an NDA first if you need one.
How much of our team's time does it take?
A kick-off call, a few short follow-up questions and the walkthrough session, usually three to four hours in total.
What if our tracking is too broken to analyse?
Then fixing it becomes recommendation number one, and we use what data exists, plus interviews, to rank the rest.
Do you look at pricing and positioning?
The Growth audit plus strategy option includes positioning and ICP work. All options flag pricing page and messaging issues where they affect conversion.
Book your growth audit
Tell us about your product, your current channels and your targets. We will confirm scope and a fixed fee within one business day.